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Also serving Mangalore and Mangaluru
Bunder has been the wholesale heart of Dakshina Kannada since the old port days. Its distributors now serve a territory from Kundapura to Kasaragod, and memory no longer scales.
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Walk through Bunder on a weekday morning and the trade is visible: sacks of grain and pulses, arecanut, dry fish, spices, hardware, all moving by handcart and tempo. Newer distributors of FMCG goods, medicines and building materials operate from godowns in Kulur, Padil and Baikampady. They supply shops along the coast and up into the Malnad towns. Margins are thin, credit is long, and most firms run on Tally plus the owner's recall of who owes what.
ERPNext for wholesale and distribution manages price lists by customer group, schemes and discounts, sales orders from salesmen in the field, batch and expiry stock, multiple godowns, delivery trips, credit limits, collections and GST with e-way bills. Purchase planning uses real sales history. A Mangalore distributor can see route-wise sales, salesman-wise outstanding and item-wise margin without waiting for the accountant.

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A salesman keen on targets books an order for a shop already overdue. Credit limits and overdue checks at the order stage stop the supply or send it for approval, before the goods leave.
Principal companies run overlapping schemes and claims. Unless each free unit and discount is recorded against the scheme, claims are under-filed. Scheme-wise tracking recovers what the distributor is owed.
Vans covering Bantwal, Puttur and Kadaba sell from stock on board and settle by handwritten sheet. Mobile invoicing from the van updates stock and cash as each sale is made.
An example
A distributor's van leaves the godown at Padil on Monday with stock loaded against the day's route through Puttur to Kadaba. At each shop the salesman opens the customer on his phone, sees the outstanding and the last order, and bills from the van; the invoice prints in the shop and the stock on the van reduces as he goes. At a shop in Puttur the outstanding is beyond its limit and the app asks for the manager's approval before supply. A scheme running this month applies free units on its own and records the claim against the company. By evening the van returns with its stock and cash reconciled to the system, and the godown has already picked tomorrow's orders booked by the second salesman on the Sullia route.
We begin with your item list, price structures and customer routes, which tell us most of what we need. After a discovery visit to your godown in Mangaluru, configuration and data upload are done remotely from Kochi in Kerala. Salesmen and van staff are trained in person, since their adoption decides the project. Dakshina Kannada distributors usually go live at a month start, after a supervised stock count.
Discovery. Your customers, price lists, routes, warehouses and how orders are taken.
Blueprint and fixed scope. A clear plan, the deliverables and the timeline, agreed in writing before configuration starts.
Configuration. Price lists, schemes, sales orders, delivery, credit limits and collections.
Data migration. Customers, items, price lists, opening stock and outstanding balances.
Training, go-live and support. Your team tests on real data, we stand beside you at launch, then support continues under a plan.
The scope and timeline are agreed in writing before work starts.
Healthcare
Pharmaceutical and surgical distributors supplying the hospital belt handle batch and expiry, near-expiry returns to companies, institution-wise rate contracts and drug licence details on invoices.
Fisheries and cashew processing
Suppliers of nets, engines, ice, packing material and tins to boats and factories manage seasonal credit, and commodity traders in cashew and arecanut track lots by quality and origin.
Port and shipping logistics
Importers bringing timber, edible oil and other bulk goods through the port track landed cost per consignment, including freight, duty and handling, and sell on to dealers across the state.
Yes. Salesmen see the customer's outstanding, last orders, prices and schemes, and book the order on the spot. It reaches the godown immediately for picking, which can bring dispatch forward on outstation routes.
Items, prices and opening stock are uploaded in bulk from spreadsheets, not typed one by one. Barcode scanning speeds daily work. The heavy lifting is a one-time exercise that we do with your team.
Yes. Many Dakshina Kannada wholesalers also sell across the counter. The same stock can be billed through sales invoices for dealers and a POS screen for walk-in customers, with separate price lists.
After a first conversation about your customers, price lists, warehouses and how orders are taken today, we agree the scope and send you a written quotation. The price, the deliverables and the timeline are fixed against that scope before any work starts, so nothing grows without your sign-off.
You speak to someone who does this work, not a call centre. They ask about how orders come in, how you price and how collections are followed up. If it looks like a fit, we agree the scope and put it in writing, with the timeline, before any work starts. If it does not, we tell you.
APMC market yard, Baikampadymarket
regulated agricultural produce yard about 18 km north of the city, to which Central Market wholesale fruit and vegetable traders were moved in 2020
The produce yard north of the city is where the district's grain, pulse and vegetable wholesale begins. Traders here sell on to retailers across the coast on credit that needs limits.
Source: deccanherald.comPuttur City Municipal Councillocal body
Puttur's municipal town is the distribution centre for the interior taluks. Van routes radiate from it, and a branch godown there needs the same stock control as the city.
Kadaba Town Panchayatlocal body
Kadaba's panchayat town is the far end of many van routes into the plantation belt. Billing from the van there, with stock reduced as it sells, is where mobile invoicing proves itself.
Places and organisations are named for local context only. Acube Innovations is not affiliated with or endorsed by them.
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Kochi (Kadavanthra & Infopark) · Thiruvananthapuram · across India & overseas · In business since 2011