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Also serving Trivandrum
A Kovalam resort, a super-speciality hospital and a coaching academy in Thiruvananthapuram all compete for attention online. Digital marketing, done with measurement, brings them enquiries rather than likes.
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Photo: Shishirdasika · CC BY-SA 4.0, cropped · via Wikimedia Commons
Trusted by 200+ organisations across India & overseas — including
Tourism and hospitality
Visibility for stays at Kovalam, Poovar and Varkala, campaigns timed to the season in the markets your guests come from, review management and content in the languages they read, all pointing to a direct booking path.
Healthcare and hospitals
Informative, responsible content for specialities, local listings for clinics and hospitals, and campaigns aimed at non-resident Keralites planning treatment at home, within the advertising norms that apply to medical services. Doctor profiles stay current.
Higher education
Admission-season campaigns for colleges and coaching academies, a landing page for each course, and lead tracking from first click to enrolment, so management knows which channels fill seats and which only fill the enquiry register.
Thiruvananthapuram sells experiences and expertise more than goods. Visitors choose a beach resort or an Ayurveda retreat from another continent. Patients and their families in the Gulf compare hospitals before flying home for treatment. Students across Kerala look up colleges and civil service coaching in the capital. Each decision starts with a search and a few minutes on a phone.
Acube runs SEO, paid search and social campaigns, content, email and analytics as one programme. We are a software company first, so we care about tracking: which campaign produced which enquiry, and what that enquiry became. Lead forms, calls and WhatsApp chats are connected to a CRM, so marketing can be judged on bookings and admissions.
Case studies
Indus Motor Company Private Limited
Indus Motor — ERPNext Cut Stock-Outs 40% Across Showrooms
Biotech Research Society, India (BRSI)
BRSI — Association Management Software for a National Scientific Society
Kerala State Road Transport Corporation (KSRTC)
KSRTC — ERPNext Courier System Delivered ₹1 Crore in Profit
Hotels that depend on travel portals give away a slice of each room night. Better organic visibility, a fast mobile site and well-targeted ads for direct booking shift a share of guests to your own channel over time, without abandoning the portals.
Enquiries arrive by form, phone, Instagram and WhatsApp and live in different inboxes. We route all of them into one CRM with an owner and a reminder, because a slow reply wastes whatever the advertisement achieved. Response time is then reported.
Impressions and followers say little about business. Our monthly report shows enquiries, their source and what they turned into, and we move spending towards what demonstrably works. If a channel is not paying its way after a fair trial, we say so.
An example
It is the second week of admissions at a civil service coaching centre in Pattom. The counsellor opens her list at nine and it is already sorted: eleven enquiries from a course landing page, four from a WhatsApp click, two walk-ins entered at the front desk on Saturday. Each carries the course the parent asked about. She calls the landing-page group first, because those enquiries convert best, and marks two for a campus visit. At noon the academy head looks at the month's chart and sees which batch is filling and which is not, and shifts the next week's budget towards the weaker one.
We begin with an audit of your website, analytics and current spend, then agree a small number of measurable goals. Campaigns are reviewed with you every month. Our marketing and development teams sit together, so website fixes do not wait in another vendor's queue, and clients in Thiruvananthapuram can meet us for planning sessions.
Goals and audience. What a lead is worth to you, and exactly who we are reaching.
Audit. Your presence, rankings, ad accounts and tracking, and the gaps draining budget.
Strategy and targets. Channels and targets tied to cost per lead, which you sign off first.
Build the foundation. Landing pages, tracking and lead capture fixed or built.
Run, measure and refine. Campaigns managed actively and reported against the agreed targets.
The scope and timeline are agreed in writing before work starts.
SEO is gradual, and anyone promising instant rankings should be treated with caution. Technical fixes and local listings help early, while content and authority build over months. Paid campaigns bring enquiries sooner, and we often run both together.
Yes, by staying informative. We avoid guarantees, comparisons and patient claims, and focus on doctors' credentials, facilities, procedures explained plainly and practical information. Content is approved by your medical team before it is published.
Yes. Malayalam content matters for local audiences, and for tourism we plan content for the source markets your guests come from. We tell you honestly which languages we produce in-house and which need a specialist translator.
After the audit we propose the channels, the targets and our fee, in writing, and you sign it off before anything runs.
You speak to someone who does this work, not a call centre. They ask about who your customers are, what a lead is worth and what you run today. If it looks like a fit, we agree the scope and put it in writing, with the timeline, before any work starts. If it does not, we tell you.
Thiruvananthapuram International Airport, Shanghumughamtransport
international airport about 4 km from the city with domestic and international terminals
Guests and patients flying in from the Gulf begin their search long before they land, so seasonal campaigns have to be timed to the booking window, not to the arrival.
Source: trivandrum.nic.inSree Chitra Tirunal Institute for Medical Sciences and Technologyinstitution
institute of national importance with a hospital wing and a biomedical technology wing
The city's reputation for specialist medicine draws searches for treatment from across Kerala and abroad, which private hospitals answer best with informative content rather than claims.
Source: sctimst.ac.inUniversity of Keralainstitution
state university founded in 1937 as the University of Travancore, with campuses at Palayam and Kariavattom
Affiliated colleges and the coaching centres around them compete for the same applicants each season, so course-level landing pages and enrolment tracking matter more than follower counts.
Source: keralauniversity.ac.inPlaces and organisations are named for local context only. Acube Innovations is not affiliated with or endorsed by them.
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Kochi (Kadavanthra & Infopark) · Thiruvananthapuram · across India & overseas · In business since 2011