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Wholesalers in Tirur, Manjeri and Perinthalmanna supply a dense web of small shops across Malappuram on credit and on trust, which works until the outstanding list outgrows the ledger.
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An example
A grocery distributor with its godown at the Kuttippuram junction loads two vans at six. The salesman on the coastal beat left the evening before with his orders already in the system: he had booked them on his phone at each shop in Tanur and Parappanangadi against the stock the godown actually held, and one shop past its credit limit was politely given a smaller order. The loading sheet prints in van-drop order. At a shop near Tirurangadi the driver collects a cheque and records it on the spot, so the outstanding shown to the next salesman is already lower. Back at the godown by four, the day's scheme benefits are on a report the owner will send to the company for his claim.
Behind Malappuram's retail sits a busy wholesale layer. FMCG and grocery distributors supply shops in every panchayat. Building-material dealers move cement, steel, tiles and sanitaryware to thousands of house sites. Timber merchants at Nilambur sell to furniture makers statewide. The work is high volume and thin margin, run by salesmen on motorbikes taking orders in notebooks, with lorries loaded from memory and payments collected in parts.
ERPNext for wholesale and distribution, implemented by Acube, connects order, stock, delivery and collection. Salesmen book orders on a phone against live stock and customer credit limits. The godown picks and dispatches from the order, with e-way bills where required. Price lists by customer group, schemes and discounts, batch tracking, purchase planning and route-wise outstanding reports are all within one system.

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A salesman promises forty cases to a shop in Wandoor and the godown has ten. The customer is disappointed and the van goes half empty. Mobile order booking against real-time stock, with pending orders visible to purchase, aligns what is promised with what can be delivered.
Each shop owes a little, and together they owe a great deal; salesmen hesitate to refuse an old customer. Credit limits and overdue blocks at order entry, with an override only by the owner, turn an awkward conversation into a system rule.
Company schemes, quantity discounts and special rates for key customers are remembered by the billing clerk. Pricing rules configured by item, quantity, customer group and period apply automatically and can be reported when claiming from the principal company.
Distribution implementations start with a day on the road. We ride a beat with your salesman in Malappuram, watch loading at the godown and sit through the evening cash settlement, because that is where the system must work. Masters, price lists and opening balances are set up from Kochi. We return for go-live and to train salesmen on the mobile order screen.
Discovery. Your customers, price lists, routes, warehouses and how orders are taken.
Blueprint and fixed scope. A clear plan, the deliverables and the timeline, agreed in writing before configuration starts.
Configuration. Price lists, schemes, sales orders, delivery, credit limits and collections.
Data migration. Customers, items, price lists, opening stock and outstanding balances.
Training, go-live and support. Your team tests on real data, we stand beside you at launch, then support continues under a plan.
The scope and timeline are agreed in writing before work starts.
Retail and wholesale trade
FMCG, grocery and stationery distributors with beat-wise order booking along the coast and the highway, van loading sheets, scheme handling, claim tracking and salesman-wise collection reports.
Construction and real estate
Dealers in cement, steel, tiles, sanitaryware and electricals supplying builders and house owners, with site-wise delivery, batch and shade tracking for tiles and project-wise credit.
Timber and furniture
Timber merchants and plywood and hardware wholesalers selling to workshops and the mini industrial estates, with multiple units of measure, lot-wise stock and transport documents for consignments leaving Nilambur.
Generally yes, if the screen is kept simple: choose customer, add items, see stock and outstanding, save. We train in Malayalam and on their own phones. Salesmen tend to accept it quickly once it spares them the evening job of reading out orders to the billing clerk.
Yes. Trade schemes, free quantities and discounts are configured as pricing rules with validity dates, applied automatically at billing. Reports of scheme benefits passed on to retailers support your claims on the principal company, a job many distributors do from memory and paper bills.
E-way bills are generated from the invoice within ERPNext through an authorised GST provider. For a van making many deliveries, invoices above the threshold carry their own e-way bills, and vehicle details can be updated in bulk. Your accountant confirms where the rules apply.
After a first conversation about your customers, price lists, warehouses and how orders are taken today, we agree the scope and send you a written quotation. The price, the deliverables and the timeline are fixed against that scope before any work starts, so nothing grows without your sign-off.
You speak to someone who does this work, not a call centre. They ask about how orders come in, how you price and how collections are followed up. If it looks like a fit, we agree the scope and put it in writing, with the timeline, before any work starts. If it does not, we tell you.
Kuttippurammarket
commercial junction on NH 66 and the Bharathapuzha with public-sector industry
A commercial junction on NH 66 and the Bharathapuzha, the natural godown location for distributors covering both the coastal belt and the inland towns from one point.
Source: en.wikipedia.orgDIC mini industrial estates (Kottakkal, Pulamanthol, Anamangad, Cherukavu)park
Four working DIC mini estates with about 49 sheds between them, mostly micro units.
Four estates of micro units are steady customers for hardware, packaging and raw-material wholesalers, each buying small quantities often and on credit.
Source: industry.kerala.gov.inTanur Municipalitylocal body
A coastal municipality on the distributor's shore beat, dense with small provision shops that order in cases and pay in parts across several visits.
Source: malappuram.nic.inPlaces and organisations are named for local context only. Acube Innovations is not affiliated with or endorsed by them.
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Kochi (Kadavanthra & Infopark) · Thiruvananthapuram · across India & overseas · In business since 2011