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Also serving Alleppey
Alappuzha's houseboats and resorts hand a large share of each booking to portals and agents; digital marketing builds the direct enquiries that stay entirely with the operator.
Trusted by 200+ organisations across India & overseas — including
Alappuzha does not lack visitors. It lacks direct customers. Most houseboat and homestay bookings come through travel portals, agents and the brokers near the boat jetty, each taking a cut, and the operator rarely learns the guest's name before arrival. On the manufacturing side, many coir exporters still rely on trade fairs and a few long-standing buyers, with little presence where new importers now search for suppliers.
Acube's digital marketing service covers SEO, Google and social media advertising, content, social media management, email and WhatsApp campaigns, and analytics that trace an enquiry to its source. We are a software company first, so we care about measurement more than slogans. For an Alleppey business the target is usually simple to state: more enquiries that reach you directly, at a known cost per enquiry, in the months when you most need them.
A traveller typing a query about Alleppey houseboats sees portals and aggregators first. With a fast website, useful content about routes, seasons and boat types, a well-kept Google Business Profile and genuine guest reviews, an operator can appear alongside them and take the booking directly.
Boosted posts and occasional ads are common, but few owners can say which advertisement brought which guest. We set up tracking from the advertisement to the enquiry and the confirmed booking, so that spending moves towards what demonstrably works.
Occupancy drops sharply from June. Campaigns aimed at markets that travel in those months, monsoon and Ayurveda packages, and offers sent to past guests by email and WhatsApp can lift the low season without cutting peak rates. Past guests are the easiest audience to win back.
Backwater and houseboat tourism
SEO for route and package searches, search advertisements timed ahead of holiday periods, short video content for Instagram and YouTube, review management, and remarketing to visitors who looked at a boat but did not book.
Coir products and export
A business-to-business presence built for importers: product and specification content in English, LinkedIn outreach, targeted search campaigns in buyer countries, and an enquiry process that qualifies and records every lead. Trade fair contacts are followed up through the same system.
Hospitality and resorts
Direct-booking campaigns for beach and lake properties from Mararikulam to the backwaters, seasonal offers to a managed guest database, and monthly reporting that sets direct revenue beside portal revenue. Wedding and Ayurveda segments are targeted separately.
We start with an audit of your website, listings, reviews and competitors, and a conversation in Alappuzha about your capacity and your season. Campaigns are then run by our Kochi team with a named account manager. You receive a plain monthly report of enquiries, cost and bookings, and a review call in which the next month's plan is agreed together.
Case studies
Kerala State Road Transport Corporation (KSRTC)
KSRTC — ERPNext Courier System Delivered ₹1 Crore in Profit
Dumas Bakes N Meals Private Limited
Dumas Bakes N Meals — ERPNext Lifted On-Time Deliveries by Over 40%
Indus Motor Company Private Limited
Indus Motor — ERPNext Cut Stock-Outs 40% Across Showrooms
Not on every search, and we will not pretend otherwise. But on specific searches, on maps, on social media and with returning or referred guests, a small operator with a good site and honest reviews can win a meaningful share of direct bookings.
Paid campaigns produce enquiries quickly once tracking and landing pages are ready. SEO and content build slowly and need to begin well before the season they are meant for. We set expectations for each channel in writing at the outset.
We plan and direct the content and work with photographers and videographers for shoots on the water. Good images of the actual boat or property matter more than any advertisement, so we usually ask for this to be done first.
More services in Alappuzha
Get a clear plan, an honest timeline, and a fixed scope. Talk to a real expert today — whether or not you work with us.
or write to info@acube.co
Kochi (Kadavanthra & Infopark) · Thiruvananthapuram · across India & overseas · In business since 2011