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Also serving Alleppey
Alappuzha's houseboats and resorts hand a large share of each booking to portals and agents; digital marketing builds the direct enquiries that stay entirely with the operator.
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An example
In June the manager of a small beach resort at Mararikkulam opens the monthly report. The Ayurveda package aimed at travellers from Bengaluru brought enquiries at a known cost each, and the direct bookings that followed are listed beside the portal bookings for the same weeks. A short video of the pool in the rain, posted three weeks ago, is still bringing visitors to the website. The WhatsApp offer to guests from last winter produced two family bookings for August, timed to the boat race on Punnamada Lake. The manager notes the campaigns to repeat, and the account manager in Kochi moves next month's budget towards the search advertisements that led to a booking.
Alappuzha does not lack visitors. It lacks direct customers. Most houseboat and homestay bookings come through travel portals, agents and the brokers near the jetty, each taking a cut, and the operator rarely learns the guest's name before arrival. On the manufacturing side, many coir exporters still rely on trade fairs and a few long-standing buyers, with little presence where new importers now search for suppliers.
Acube's digital marketing service covers SEO, Google and social media advertising, content, social media management, email and WhatsApp campaigns, and analytics that trace an enquiry to its source. The target is usually simple to state: more enquiries that reach you directly, at a known cost per enquiry, in the months you most need them.
Case studies
Kerala State Road Transport Corporation (KSRTC)
KSRTC — ERPNext Courier System Delivered ₹1 Crore in Profit
Dumas Bakes N Meals Private Limited
Dumas Bakes N Meals — ERPNext Lifted On-Time Deliveries by Over 40%
Indus Motor Company Private Limited
Indus Motor — ERPNext Cut Stock-Outs 40% Across Showrooms
A traveller typing a query about Alleppey houseboats sees portals and aggregators first. With a fast website, useful content about routes, seasons and boat types, a well-kept Google Business Profile and honest reviews, an operator can appear beside them and take the booking directly.
Boosted posts and occasional ads are common, but few owners can say which advertisement brought which guest. We set up tracking from the advertisement to the enquiry and the confirmed booking, so that spending moves towards what demonstrably works.
Occupancy drops sharply from June. Campaigns aimed at markets that travel in those months, monsoon and Ayurveda packages, and offers sent to past guests by email and WhatsApp can lift the low season without cutting peak rates.
We start with an audit of your website, listings, reviews and competitors, and a conversation at your property about your capacity and your season. Campaigns are then run by the Kochi team with a named account manager. You receive a plain monthly report of enquiries, cost and bookings, and a review call in which the next month's plan is agreed together.
Goals and audience. What a lead is worth to you, and exactly who we are reaching.
Audit. Your presence, rankings, ad accounts and tracking, and the gaps draining budget.
Strategy and targets. Channels and targets tied to cost per lead, which you sign off first.
Build the foundation. Landing pages, tracking and lead capture fixed or built.
Run, measure and refine. Campaigns managed actively and reported against the agreed targets.
The scope and timeline are agreed in writing before work starts.
Backwater and houseboat tourism
SEO for route and package searches, search advertisements timed ahead of holiday periods and the Nehru Trophy weekend, short video for Instagram and YouTube, review management, and remarketing to visitors who looked at a boat but did not book.
Coir products and export
A business-to-business presence built for importers: product and specification content in English, LinkedIn outreach, targeted search campaigns in buyer countries, and an enquiry process that qualifies and records every lead.
Bell-metal and traditional crafts
Catalogue content and marketplace listings for Mannar's lamp and vessel makers, search campaigns aimed at temple committees and buyers in other states, and WhatsApp follow-up for enquiries that arrive as photographs of a lamp seen at a festival.
Not on every search. But on specific searches, on maps, on social media and with returning or referred guests, a small operator with a good site and honest reviews can win a meaningful share of direct bookings.
Paid campaigns produce enquiries quickly once tracking and landing pages are ready. SEO and content build slowly and need to begin well before the season they are meant for. We set expectations for each channel in writing at the outset.
We plan and direct the content and work with photographers and videographers for shoots on the water. Good images of the actual boat or property matter more than any advertisement.
After the audit we propose the channels, the targets and our fee, in writing, and you sign it off before anything runs.
You speak to someone who does this work, not a call centre. They ask about who your customers are, what a lead is worth and what you run today. If it looks like a fit, we agree the scope and put it in writing, with the timeline, before any work starts. If it does not, we tell you.
Bell-metal craft cluster, Mannarcluster
Traditional forges at Mannar near Chengannur making lamps, bells and vessels; Kerala Tourism promotes it as the bell-metal town.
Kerala Tourism promotes Mannar as the bell-metal town, and its forges make lamps and vessels that sell to buyers across India; a well-built catalogue and search presence reach them far beyond the bazaar.
Source: keralatourism.orgNational Waterway 3 (West Coast Canal)transport
inland waterway through the district's backwaters and Kayamkulam Lake
Houseboat routes on the waterway and the backwaters are what travellers search for by name, so content about routes, seasons and mooring points earns visits that portals otherwise capture.
Source: en.wikipedia.orgHaripad Municipalitylocal body
Haripad, midway along NH 66, has temple festivals that draw visitors each season; its hotels, shops and taxi operators rely on being found by travellers passing through.
Places and organisations are named for local context only. Acube Innovations is not affiliated with or endorsed by them.
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Kochi (Kadavanthra & Infopark) · Thiruvananthapuram · across India & overseas · In business since 2011