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Also serving Thodupuzha and Munnar
Idukki's customers are in Bengaluru, Chennai, Mumbai and overseas long before they are in Idukki, which makes digital marketing the district's real high street.
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Photo: Rinoj Hashim · CC BY-SA 4.0, cropped · via Wikimedia Commons
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An example
On the last Friday of the month the owner of a plantation homestay off the Kumily road joins the review call from her verandah. The screen shows the quarter: a search campaign aimed at families in Chennai and Bengaluru, a WhatsApp offer to guests who stayed in the past two years, and a short video of the morning pepper harvest that did better than any paid post. She reads the numbers she cares about, direct bookings and enquiries by source, not clicks. The lean weeks ahead have a workation package ready, written for people who search for quiet and a good connection. The next content trip is fixed for the cardamom picking, and the ad account, as always, sits in her own name.
A shop in a city depends on people walking past. A resort above Munnar or a spice brand from the KINFRA park at Muttom has nobody walking past; its customers decide from hundreds of kilometres away, on a phone, weeks ahead. Whoever shows up when they search, scroll and compare gets the booking or the order. For most local businesses today that is a travel portal or a marketplace, which then keeps a share of every sale.
Acube's digital marketing services are aimed at winning some of that demand directly. We handle SEO, paid search and social campaigns, content, email and WhatsApp marketing, and the measurement that shows which campaign produced which enquiry. The goal is practical: more direct bookings and orders, and less dependence on intermediaries.
Case studies
Muthoot Securities Limited
Muthoot Securities — MScan, the Flutter App That Cut Document Search Time by 70%
Dumas Bakes N Meals Private Limited
Dumas Bakes N Meals — ERPNext Lifted On-Time Deliveries by Over 40%
Indus Motor Company Private Limited
Indus Motor — ERPNext Cut Stock-Outs 40% Across Showrooms
Search for a stay in Thekkady and the first results are aggregators. A property's own site can still win searches for its name, its locality and its particular strengths, such as plantation stays or family cottages. SEO and a well-kept business profile make that happen.
Demand in the hills rises and falls with holidays in the source cities. Off-peak packages, workation offers and long-stay rates exist, but few properties promote them to the right audience at the right time. Planned campaigns to past guests lift the lean weeks.
Idukki cardamom, pepper, tea and home-made chocolate have genuine origin value, yet most are sold as unbranded commodities. Content that shows the estate, the process and the people gives a small brand a reason to be chosen over a generic pack.
Campaigns are planned and run by our marketing team in Kochi, with a monthly review call where we go through enquiries, bookings or orders, not just clicks. We visit Idukki, from Thodupuzha up to the high ranges, for content: photographs, short videos and conversations with the people behind the business, because stock images of tea gardens persuade nobody. Ad accounts and data stay in your name.
Goals and audience. What a lead is worth to you, and exactly who we are reaching.
Audit. Your presence, rankings, ad accounts and tracking, and the gaps draining budget.
Strategy and targets. Channels and targets tied to cost per lead, which you sign off first.
Build the foundation. Landing pages, tracking and lead capture fixed or built.
Run, measure and refine. Campaigns managed actively and reported against the agreed targets.
The scope and timeline are agreed in writing before work starts.
Hill-station tourism (Munnar, Thekkady)
Search and social campaigns for tour operators timed to school holidays and long weekends in source cities, with landing pages per itinerary and enquiry tracking so that spend follows what converts.
Resorts and homestays
Local SEO, review management, direct-booking campaigns to past guests by email and WhatsApp, and honest photo and video content that reflects the property as the guest will find it.
Agro-processing
Brand building for packaged spice, tea and chocolate makers: marketplace listing improvement, an own-store growth plan, festival gifting campaigns and repeat-purchase reminders to existing customers.
Not on budget, but it does not have to. A homestay wins on specific searches, strong reviews and a personal story. We concentrate effort on the narrow audience most likely to value what you offer, instead of bidding against large properties for broad terms.
Paid campaigns can bring enquiries quickly once they are running, while SEO and content build over months. We set expectations at the start for each channel and report against them. In a seasonal market, the best time to begin is well before your busiest weeks.
We can advise on listing content, photos and review responses, since those affect your reputation everywhere. Our main aim, though, is to grow the share of business that reaches you directly. Portals remain useful; depending on them entirely is the risk.
After the audit we propose the channels, the targets and our fee, in writing, and you sign it off before anything runs.
You speak to someone who does this work, not a call centre. They ask about who your customers are, what a lead is worth and what you run today. If it looks like a fit, we agree the scope and put it in writing, with the timeline, before any work starts. If it does not, we tell you.
Kumily (NH 183 / NH 185)transport
road gateway to Tamil Nadu; KSRTC and private bus services
The road gateway from Tamil Nadu brings a second source market, so campaigns for Thekkady properties are split between Kerala and Tamil Nadu cities and timed to each state's holidays.
Source: en.wikipedia.orgKINFRA Spices Park, Muttom, Thodupuzhapark
KINFRA's park for spice processing and value addition at Muttom near Thodupuzha; listed among KINFRA's industrial parks, with a joint spice value-addition plan alongside the Spices Board's Puttady park
Value-addition units here make the packaged spice brands whose origin story and online store are the raw material for content and marketplace campaigns.
Source: kinfra.orgNH 85 (Kochi–Dhanushkodi)transport
national highway through Adimali, Munnar and Devikulam into Tamil Nadu
Most Munnar guests drive up this highway from the airport, so the content trips, landing pages and drive-time messaging follow the route they actually take.
Source: en.wikipedia.orgPlaces and organisations are named for local context only. Acube Innovations is not affiliated with or endorsed by them.
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Kochi (Kadavanthra & Infopark) · Thiruvananthapuram · across India & overseas · In business since 2011