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Also serving Madras
Chennai hospitals court patients from abroad, builders court buyers in the Gulf and retailers fight for festival footfall; digital marketing has to be measured in enquiries, not likes.
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Photo: SlowPhoton · CC BY-SA 4.0, cropped · via Wikimedia Commons
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Marketing in Chennai is crowded and specific. A multi-speciality hospital wants patients from the north-east, Bangladesh, the Gulf and East Africa. A builder selling flats in the Sholinganallur zone wants IT employees and non-resident buyers. A silk house on Usman Road wants brides' families before the wedding season. Each audience searches differently, in different languages, on different platforms.
Our digital marketing service covers SEO, paid search and social campaigns, landing pages, content, email and WhatsApp follow-up, and conversion tracking that ties spend to enquiries and sales. Because Acube is an engineering company first, we can fix what agencies usually cannot: the slow website, the broken form, the CRM that never receives the lead. Reports are in plain numbers a finance head will accept.
Case studies
Kerala State Road Transport Corporation (KSRTC)
KSRTC — ERPNext Courier System Delivered ₹1 Crore in Profit
Dumas Bakes N Meals Private Limited
Dumas Bakes N Meals — ERPNext Lifted On-Time Deliveries by Over 40%
EVM Wheels (part of the EVM Group)
EVM Wheels — 70% of Self-Drive Rentals Now Book Themselves Through the App
Many Madras businesses pay monthly for ads and receive a report of impressions and clicks. We set up tracking from ad to enquiry to closed sale, inside the CRM or ERPNext, so the owner can see which campaign produced paying customers and which only produced traffic.
Overseas patient enquiries arrive at night, in several languages, and need a quick, informed reply. A campaign is wasted if the form goes to an unattended mailbox. We build the landing pages, the routing and the response templates together with the ads.
Property portals sell the same lead widely. Builders who invest in their own project microsites, local SEO and remarketing own their enquiries, and pay less per site visit over time than those who depend wholly on bought leads.
An example
Tuesday at a silk saree house in T. Nagar, in the weeks before the wedding season. The morning review call opens with the dashboard: enquiries by campaign, by language and by source, drawn from the CRM rather than from the ad platforms. A Tamil video campaign is bringing families from the districts who message on WhatsApp before travelling; an English search campaign is bringing non-resident buyers asking about courier delivery abroad. The showroom manager reports that Saturday's footfall matched the bookings the campaign recorded. One landing page is loading slowly on phones, so an engineer fixes it that afternoon. By evening the budget has been shifted towards the campaign that produced billed sales, and the one that produced only clicks is paused.
Marketing is delivered remotely with a named account manager and fortnightly review calls. We audit your website, tracking and past campaigns first, agree targets tied to enquiries or sales, then run and adjust. We travel to Chennai for the kick-off, since seeing the hospital, the project site or the showroom makes the content honest. Tamil creative is written by native speakers.
Goals and audience. What a lead is worth to you, and exactly who we are reaching.
Audit. Your presence, rankings, ad accounts and tracking, and the gaps draining budget.
Strategy and targets. Channels and targets tied to cost per lead, which you sign off first.
Build the foundation. Landing pages, tracking and lead capture fixed or built.
Run, measure and refine. Campaigns managed actively and reported against the agreed targets.
The scope and timeline are agreed in writing before work starts.
Healthcare & medical tourism
Speciality and doctor pages written to answer real patient questions, campaigns by source country and language, international-patient landing pages with estimate requests, and reputation monitoring, all within medical advertising norms.
Real estate & construction
Project microsites, location-led SEO for corridors such as OMR and Porur, search and social campaigns aimed at IT employees and non-resident Tamils, and lead scoring that pushes site-visit-ready enquiries to sales first.
Retail & FMCG
Festival and wedding-season campaigns, local listings for every store, catalogue ads linked to live stock, WhatsApp broadcast to loyalty members with consent, and footfall and sales measured against each campaign.
Paid campaigns produce enquiries quickly once tracking and landing pages are right. SEO and content build more slowly and keep paying afterwards. We set expectations for each channel at the start and do not promise rankings or lead counts we cannot control.
Yes. Tamil ads, landing pages and video scripts are written natively, not translated. For Chennai audiences a mix often works best: English for search, Tamil for social and video, with the enquiry handled in whichever language the customer chooses.
Join the marketing to the systems. We fix site speed and forms, connect leads to your CRM or ERPNext, and report on revenue. If your current agency is strong on creative, we can work alongside them on the technical side.
After the audit we propose the channels, the targets and our fee, in writing, and you sign it off before anything runs.
You speak to someone who does this work, not a call centre. They ask about who your customers are, what a lead is worth and what you run today. If it looks like a fit, we agree the scope and put it in writing, with the timeline, before any work starts. If it does not, we tell you.
T. Nagar (Pondy Bazaar, Ranganathan Street, Usman Road)market
the city's main retail district for silk sarees, jewellery, garments and footwear; most of the gold sold in Chennai passes through here
The city's main retail district for silk sarees, jewellery and garments. Pongal, Deepavali and the wedding season drive its trade, and every campaign here is measured against footfall on those days.
Source: en.wikipedia.orgChennai International Airport, Tirusulam/Meenambakkamtransport
AAI-run airport, among the five busiest in India by passengers and fourth by cargo; the old Meenambakkam terminal is now the air-cargo complex
Among the five busiest airports in India by passengers. Overseas patients and non-resident buyers arrive through it, so campaigns by source country are planned around who actually lands here.
Source: en.wikipedia.orgSholinganallur zonelocal body
The IT corridor zone where builders sell flats to software employees and returning Tamils. Location-led SEO and remarketing here beat bought portal leads on cost per site visit.
Places and organisations are named for local context only. Acube Innovations is not affiliated with or endorsed by them.
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Kochi (Kadavanthra & Infopark) · Thiruvananthapuram · across India & overseas · In business since 2011